Digital Trends is one of the largest tech media outlets today. While its reviews of consumer products — including phones, gaming gear, computers, and audio equipment — draw tens of millions of readers every month, the site also occasionally covers enterprise technology and industrial innovations.

In fact, my very first article that I secured for a client on DigitalTrends.com was about a company that merged cryptocurrency miners with traditional heating systems. Heatmine, as the company was called, created a clever solution to convert excess heat from mining operations into something useful — in their case, heating greenhouses and industrial areas.

Since then, I’ve helped dozens of consumer tech brands and interesting B2B tech solutions get their products featured on Digital Trends. If you’re looking to do the same for your business, read on to learn from my experiences.

What are the benefits of appearing on DigitalTrends.com?

As a hub for anything tech-related, Digital Trends is frequently sought out by readers to learn about the latest tech developments and read reviews about products before making a purchase.

Therefore, unlike many other media outlets that focus more on the business side of things, Digital Trends can directly translate to sales.

For example, suppose you are a relatively new tech brand with niche products. In that case, chances are that many of your potential customers don’t yet fully trust the reliability of your products. 

If an independent journalist reviewed your device on DigitalTrends.com — and perhaps even gave it a positive rating — it would likely help significantly in converting customers who are still on the fence.

This former client of ours got an 8/10 rating by DigitalTrends, which significantly boosted sales

At the same time, articles about your company will also be visible to the substantial readership of Digital Trends who may not even have heard of your brand yet.

But even for B2B or service-based companies, Digital Trends can be very helpful. Here’s another example.

One of our clients is a large, vertically integrated refurbishment center for smartphones. While demand for refurbished devices has been rising consistently in recent years, the industry is still struggling with low awareness and trust.

On the one hand, many smartphone owners are still not selling their old devices simply because they do not know how or where to do so. On the other hand, many users are wary of purchasing used devices due to the fear of receiving a bad phone.

By securing an article for them on DigitalTrends, our client was able to show the publication’s audience (of which virtually 100% are either potential sellers or buyers of used phones) how to sell their devices easily and swiftly, as well as how the company ensures that all devices are refurbished to the highest standards for long-term reliability.

Needless to say, the company saw both more trade-ins and more sales in the weeks following the article’s release.

How to get a reporter to write an article for you on DigitalTrends.com?

Getting featured on Digital Trends is actually quite straightforward — perhaps more so than with many other outlets — as long as your business fits the beat.

Here’s the good news: Digital Trends has dozens of staff writers who virtually spend their entire working days writing about the latest tech innovations. While there are certainly many big brands releasing new products all the time, journalists inevitably run out of things to review at some point.

And that’s your chance to grab their attention.

As usual, when pitching your product, you should first try to find a reporter who might actually be interested in it. To do so, simply search for Digital Trends articles about similar products and services and check out the authors’ profiles — most likely you’ll have a match right there.

For example, if you have an AI service, search for articles about other AI services and see if those reporters regularly publish pieces about artificial intelligence products.

Sometimes, however, your product may fall into a truly unique niche — or even an entirely new category. Coming back to the earlier example about the mining-powered heaters, there wasn’t really any category it fit into.

In the end, the author who covered it was actually focused on headphones and audio tech — not at all related to anything heating-related. So why did he still cover it? Because he was also based in Canada, like our client, and the story intrigued him.

The location of the reporter ultimately made this feature possible

All that is to say: if you can’t find a perfect reporter fit, find the closest connection possible and just give it a shot.

When it comes to the actual pitch, you’ll have to make sure it’s exciting enough that a reporter actually wants to try it. If it’s a consumer tech or SaaS product, always offer to give the reporter free access for a review. But that alone may not be enough to sway them.

With hundreds of new tech products flooding the market every year, you’ll have to focus on what’s truly unique about your product. Reporters love unconventional ideas or new approaches to old problems. Also, don’t just highlight it — illustrate it.

If possible, add a link to a very brief video demonstration (1–2 minutes max) to give a sense of what the product actually feels like.

To round it off, try to include some external validation. No reporter wants to waste their time with a bad product, so if you’ve won any design awards, received solid user reviews, gained endorsements from a well-known figure, or have noteworthy investors, make sure to mention it at the end.

In total, the pitch itself should have no more than 100 to 200 words, with one or two hyperlinks providing additional information if needed.

How much does it cost to get featured on DigitalTrends.com?

Getting your company covered on DigitalTrends.com can be completely free, but it’s usually associated with various potential costs depending on your approach.

Here are some of the costs you may need to account for.

1. Emails

Getting reporters’ emails doesn’t necessarily need to come with a cost. If there’s only a handful of reporters that fit your brand profile, and all of them have their emails publicly available, you can easily skip this cost.

Sometimes, reporters keep their emails hidden to reduce spam. However, you can usually still get these addresses through PR databases such as MuckRack or Cision (which can easily cost thousands of dollars) or through contact services like RocketReach, which are often less reliable but much more affordable.

2. Product costs

As already mentioned, if you have a product or reviewable service, we highly suggest providing a free sample or trial to the reporter. This means you’ll have to bear both the cost of the product and shipping fees.

While this will undoubtedly increase your chances of securing an article, nothing is guaranteed. Most reporters won’t commit to a story until they’ve physically reviewed the product.

3. Reputation costs

As mentioned earlier, focus on unique quirks and features when pitching your product or service. However, when doing so, it’s absolutely vital to be sure that these gimmicks are either useful or, at the very least, look cool.

With so many novel tech products entering the market, it’s no surprise that some brands go too far with their innovations without realizing that their user experience or aesthetics have suffered. If your product is so bad that it attracts a very negative review (e.g., anything rated below 4/10), it may not be worth pitching it in the first place.

Examples of overengineered failed products include the Dyson Zone headphone–air purifier combo, which got horrible reviews across major outlets and is now officially discontinued. Other examples are the Rabbit R1 and the Humane AI Pin, both of which were heavily criticized by influencers and journalists alike.

Arguably one of the worst PR disasters of 2024 – the Rabbit R1

Unless your goal is to get PR regardless of whether it’s good or bad, please make sure your product actually makes sense to use.

4. Time

While not a direct monetary cost, the time needed to secure a feature is certainly something to be aware of. Finding reporters, sending pitches, and communicating with them can take quite a bit of time — especially if you’re new to PR.

Skip the line – work with us

While you now have the know-how to secure an article on Digital Trends, we understand that sometimes it’s better to have a helping hand that takes care of your PR while you focus on your business.

If you’ve tried pitching on your own or simply want to skip the process altogether, we can help you get an article about your company published on DigitalTrends.com.

We offer reasonable rates and won’t ask you to sign any long-term contracts. For more information, head over to our services page by clicking on the image below.

Click on the image to learn more.