Competing with Yahoo Finance on the title of the largest finance-focused news and data platform, Investing.com is reportedly attracting well over 100 million users every month. And that’s not just because of its prestigious domain (although this certainly does play a role).
Investing.com has a rich history of providing industry news, asset analyses, price data, and a plethora of tools offering anything from economic calendars to stock screeners, calculators, and more.
If you’re looking to become part of history and get your or your company’s name ingrained into an article on Investing.com, then read on to learn everything you need to know to make this a reality.
What are the benefits of appearing on investing.com?
Getting featured in an investing.com article has long been seen as an impactful stamp of approval in both the finance world and even mainstream circles. After all, even small-time stock investors have likely come across the globally successful platform.
That being said, this media outlet is undoubtedly targeting a specific audience, and many businesses may not really see any substantial benefits from a feature of their company on investing.com.
As usual, with media relations, it’s always about finding the ideal target media for your specific audience. In the case of investing.com, this concerns the following groups.
1. Your business is finance or tech-related
This media is obviously very popular among finance and tech-savvy readers. The typical investing.com reader is looking to learn about the latest trends and technological developments to get an edge over other investors.
This financial advisor turned educator is showing his expertise and knowledge to new potential clients
They want to know about the cool things before everybody else does. If your business falls into this category, then you’ll want to make sure that you get yourself in front of these readers – pronto. You may be rewarded with new customers, business partners, and other valuable contacts.
Examples of this are fintech startups, crypto companies, investment funds, and possibly even consumer or enterprise tech brands.
2. You are looking to raise funds
Whether you’re planning to raise a Series A, an IEO, or hell, even an IPO – you need to ensure that your offering is getting in front of the people that are willing to invest in your business.
And that’s the beauty of investing.com – it counts both private and professional investors among its readers.
By getting your fundraiser covered, you can immediately get many additional pairs of eyes on your offering, helping you to close out the round much faster or create a big buzz around your launch.
3. Your business has publicly traded stocks or tokens
Last but not least, if your business is listed on public stock or cryptocurrency exchanges, then it doesn’t really matter what your business model is or which industry you serve – investing.com readers will want to know about you and any potential updates.
After all, the core of the outlet’s readership is traditional investors who hold anything from stocks to indices, commodities, and crypto. Getting in front of these people can significantly influence the value of your stock or token, so it is likely the highest ROI opportunity versus the previous two groups.
This NYSE-listed company gets covered on a regular basis
How much does it cost to get featured on investing.com?
Getting covered in an article on virtually any media, big or small, can be completely free – that is, if you’re willing to do the work.
The fact is, this media is somewhat more complicated than other traditional media. If you browse through news articles on investing.com, you will notice that there are three main categories of articles: syndications, native news articles, and analyses. I will explain what these mean later.
For now, it’s important to know that the effort, and thus cost, varies significantly between these three article types. Additionally, all of them come with varying requirements. For example, analyses can only cover stocks, commodities, and crypto tokens, while syndications and native news can also feature other types of companies.
If this sounds a little bit too confusing, or if you already know that you don’t have the time to do it yourself, then you can hire us to get your company placed in an investing.com article – fast and guaranteed.
We have secured well over 50 articles for our clients across all three categories on Investing.com, supporting small and enterprise-level businesses with their PR efforts. To learn more about our process and prices, fill out our direct feature form and get in touch with us today.
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With that being clarified, let’s talk about the details of each article type.
How to become a guest author at Investing.com?
Like many other big media outlets, investing also runs a contributor program that enables experts to publish their own articles on the platform.
Unlike most top-tier publications, signing up for said contributor program is relatively easy – virtually anyone can do it. However, do certainly do enforce certain standards and probably more often than not reject submitted articles.
The key to getting your articles accepted is to focus on specific developments in the market, e.g. price changes in stocks or commodities, earnings reports, policy changes, etc., and then share your personal insights – whether that’s from experience, technical analysis, or value analysis.
This is an overview of topics that Investing.com likes to publish in their analysis section
Authors often include technical charts, supporting evidence such as earnings data, and other relevant illustrations within their articles.
The editors are very strict about any promotional posts, so if you try to sneak in your own business, there’s a 99% chance that they will reject it. Authors will, however, get a writer profile that includes a short bio, picture, statistics, and a link to a website of your choice.
Example of an author profile
How to get an article about my company on investing.com?
At last, let’s talk about how to get a business – your business – featured in an article. Because unless your company has well-known traded stock or coin, this likely isn’t going to happen in the analysis section.
To get a feature of your company, you need to get into the news section. And this is where you will find both of the other article types.
1. Native articles
Native articles are pieces that are written and published by staff reporters and editors who officially work at Investing Media. To get covered by a reporter, you can either pray that they will find out about your business naturally (e.g., because you have a successful stock or a hot upcoming IPO), or you need to help out a little by contacting them.
Success when pitching reporters hinges on whether you are contacting the right ones. Surprisingly, finding them is not as easy as it may seem.
With other top-tier media, you can simply click on any article in the news section to easily find a staff reporter covering something that may work for your business, too. But on investing.com, syndicated articles far outweigh the native ones.
Therefore, the best way to find the right staff writers for your business is to use LinkedIn. Make sure that you only contact reporters that actually have a staff writer or editor position at Investing on their profile.
That’s because many contributors to the analysis section also included this as a position on their profile – and these guys won’t be able to help you.
These aren’t the droids you’re looking for.
When it comes to pitching your company, you have to make sure that it aligns with the usual work of a staff reporter. If they’re covering big corporations only, then don’t waste their time with a startup pitch.
And as always, focus on the audience – your pitch needs to be interesting to investing readers, otherwise no reporter will be interested.
If you tried every reporter in the book and it still didn’t work, then you may want to look into syndicated articles.
2. Syndication articles
Coming to the perhaps most confusing part of this article, let’s talk about syndications. If you’ve clicked on a number of articles on investing.com, you’ve probably noticed that a lot of them say something along the lines of “by Reuters” or a random financial news outlet.
Example of a syndicated article.
Here’s how this works: investing and other big news outlets for that matter, have so-called syndication agreements with a number of independent publishers. This means that they can pull articles from these publishers and release them on their own news section as long as the credit is given to the original publisher.
In many cases, this also works vice versa, where other publishers use investing.com content in their news section.
This process is often done automatically. In some cases, certain reporters at medium-sized publishers will find that every single one of their articles gets republished on investing.com.
And that’s where the hidden opportunity lies. With probably over 100 syndication agreements, many third-party publishers have access to investing.com’s news section. By finding the ones that reliably get their articles republished, you can start pitching those media (preferably even the specific journalists) to get your company featured on investing.com after all.
The pitching process is the same as usual; make sure that your message aligns with both a reporter’s beat and their readership for maximum success.
The bottom line
Securing an investing.com article about your company might not be easy, but it could be the push your business needs to drive sales, attention among investors, or bring a fundraise across the finish line.
With the strategies and tools outlined above, you’re equipped to do it completely by yourself. Still, if you don’t have the time or resources to do it on your own, then you can always rely on us.
If you’re looking to get organic articles on top-tier media fast and reliably, then fill out our direct feature form and find out how we can help you.
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